Reed Business Information (RBI) is a leading B2B online media and publishing company with an award-winning portfolio focused on meeting user needs via sector specific community websites, data driven information services, vertical search products, including the leading B2B search engine, and online recruitment services. RBI has annual sales of £300 million, with globally recognised brands in 18 vertical markets in the UK, Europe, USA and Asia.
Job Title
Search Marketing Exec
Reference
MAR00001
Locations
UK - South East
Town/City
Sutton
Industry Sectors
- Digital Media - Online Marketing - Search Engine
Job Categories
- Pay Per Click - Search Engine Marketing - SEO - Social Media
Salary
Negotiable
Contract Type
Permanent
Job Description
Search Marketing
Marketing Department
We are looking for a talented individual to join a specialist search marketing team as a Search Marketing Executive, based within RBI’s central marketing department.
This is an exciting and challenging role, offering an opportunity to implement search marketing techniques across a growing portfolio of B2B web products, tools, blogs and services, as well as market leading search based directories and products.
Reed Business Information (RBI) is a leading B2B online media and publishing company, with an award-winning portfolio of branded community websites, online subscription services, web based directories and vertical search products.
Part of the Reed Elsevier Group, RBI has annual sales of £250 million, with globally recognised brands in 18 vertical markets in the UK, Europe, USA and Asia.
Our rapidly developing online strategy focuses on meeting our user needs via community based information products & tools, data driven information services, vertical search products, including the leading B2B search engine, and online recruitment services.
RBI is leading the B2B sector by developing innovative Web 2.0 online services and tools across a range of vertical markets, backed by established brands, investment in technology and a strong focus on user experience.
The successful candidate will be expected to:
Undertake competitor, sector and market analysis. Conduct keyword research using industry tools to create keyword optimised content and landing pages. Utilise web analytics tools to measure the success of organic search, calculate ROI and supply regular reports to management. Assist in training editorial, marketing and development teams on SEO best practice and techniques. Plan, implement and measure PPC campaigns on Google and Yahoo. Plan and implement link building campaigns. Keep up to date with changes to search engine technology by participating in forums, reading blogs & white papers and attending industry conferences.
Candidate requirements:
An aptitude and passion for Internet-related technology. Strong written and verbal communication skills. An analytical approach, with a focus on detail and process. A high degree of numeracy for web analytics and metrics reporting. Knowledge of Internet technologies. Experience in implementing search engine optimisation techniques and paid search campaigns.
The successful applicant will receive:
A competitive salary that is benchmarked against other London based media companies. Pension scheme. 28 days holiday Life insurance 4 x salary SAYE Scheme Individual training budget. Recognition within a small highly focused and respected specialist team.
